Our Process To Help Grow Your Heating & Air Company
The first step is to get to know your HVAC business. Who are you, how long have you been in business, what is your geographic service area, business breakdown? It’s important for us to know as much about your business as possible.
What is Your USP? What makes you different from your competition? Why would someone choose to do business with you? We will work with you to uncover that message that your community is going to want to hear.
Who Is Your Target Market?
Our team at Effective Media Solutions can help you zero in on a target age and other qualitative factors including income level, education, home ownership, and other pertinent factors that are right for your business. Once we know who we are chasing, our team will be able to locate the appropriate places to get your message front and center.
Goals & Objectives
What plans do you have for your company? Where do you want to be in 1 Year? 3 Years? 5 Years? If we don’t know where we’re going, how do we know when we’ll get there? We need to define your goals so we can develop the appropriate marketing plan to meet your needs.
In order to help you establish or solidify your strategic position against your competitors and develop your USP, we need to understand how they present themselves in the marketplace. Why do people choose to use their services? What sort of advertising are they using, etc.
Establish A Budget
Our goal at Effective Media Solutions is start with a budget you are comfortable with and can sustain at your current sales and profit level. With our years experience in the hvac industry, we can offer budgetary guidelines that have produced results.
Develop a Marketing Plan
Based on all the information in the previous steps, we will develop a comprehensive plan that will ensure all pieces work together to deliver a unified message to your target market. The plan will detail where, when, and how we plan to broadcast your message for the next year.
Once the marketing plan has been approved, it’s time for implementation. Effective Media’s job is to deliver your message across all forms of advertising and marketing. We will ensure the look and feel of your message is the same everywhere; from your website, pay per click ads, social media, vehicles, to your radio and television ads. We take the hassle out of negotiating with the media. We handle it for you, so you can concentrate on running your HVAC business and taking care of your customers.
Reporting Back To You
Effective Media Solutions likes to engage with our clients on a regular basis. We schedule monthly meetings to go over your marketing results, and get feedback from you. It’s important that we understand what is going on in your business, so we can make changes when and where necessary. It’s a partnership with our clients. You can consider us your “in house“ marketing department.
With your HVAC Marketing Partnership with Effective Media Solutions, our promise is to remain on top of the current trends and best practices in an ever changing marketing landscape and to stay a step ahead.