Proven HVAC Growth. Lifelong Partnerships. That’s

Effective Media is an HVAC, Plumbing, and Electrical marketing agency that gets the phone to ring. We offer HVAC digital marketing services, traditional HVAC advertising, and service business marketing strategy. You can trust in our 20+ years of HVAC contractor marketing results. The Effective Media team is here to be your marketing partner for life!

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Your Trusted HVAC Marketing Partner.

Our HVAC marketing agency team is a total solution partner for your HVAC business. You can depend on our 20+ years of HVAC industry and digital marketing experience to grow your HVAC leads and your business. With our expertise, you get a one-stop shop for all your marketing needs, saving time and ensuring consistency in your brand messaging.

Years in business

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Years in business

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Days a year strategy

We Speak HVAC!

Most marketing agencies don’t understand the unique challenges of the HVAC industry. Our team has spent over two decades working with HVAC distributors, HVAC contractors, and service business owners. Our marketing strategies and tools help attract, convert, and keep your HVAC customers calling you to take care of their heating repairs and replacements.

Days a year strategy

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SEO Website Design PPC TV Radio Google Guaranteed

YOUR ONE STOP SHOP

OUR HVAC MARKETING SERVICES

Effective Media Solutions have been helping HVAC, Plumbing, and Electrical service businesses to grow their online presence, lead generation results, and digital marketing success for 20+ years. Our HVAC marketing agency is aware of the unique challenges that service businesses need to overcome to stand out in the market. Combining real-world advertising with a comprehensive digital marketing strategy is key to attracting new business.

Google Guaranteed (Local Service Ads) is a great platform for contractors. These ads sit at the top of search page results. It's a Pay-Per-Lead service that drives high quality leads. Learn More

Search engines are constantly updating the way they rank pages, and it takes a firm that stays on the cutting edge of SEO research to stay ahead of the curve, and of the competition. Learn More

You need an HVAC website that ranks & converts! With 20+ years of HVAC marketing expertise, we build sites that attract customers, drive leads, and make it easy to contact you. Learn More

PPC lets you pay only for clicks while being seen by thousands. We target your service area with top Google, Facebook & YouTube ads to reach customers who need your services now. Learn More

Billboards are an effective tool to grow your HVAC brand. Since only 2% of people are in need of HVAC services now, ads keep you top-of-mind until customers are ready to call. Learn More

Radio ads boost brand recognition, and frequency is key. With industry expertise, we craft HVAC radio ads that grab attention, deliver clear messages, and grow your customer base. Learn More

TV ads build brand trust and keep you top-of-mind. Since customers think of HVAC only when needed, we craft compelling TV ads that grab attention & make your brand stand out. Learn More

Reach cord-cutters during live & on-demand programs on Streaming devices. Hyper-target audiences, boost brand awareness, and complement traditional TV & Radio ads. Learn More

Boost HVAC sales with trackable direct mail. Stand out with well-timed, high-impact mailers that reach homeowners overlooked by digital ads. Cut through the noise and get noticed! Learn More

Stay top-of-mind with HVAC email marketing. Engage and retain customers with gentle reminders. It’s cheaper to upsell than acquire new clients—turn customers into advocates! Learn More

Stay visible & build trust with HVAC social media marketing! Regularly appearing in customer feeds strengthens your brand, engages current clients & attracts new ones. Learn More

Our HVAC marketing agency is aware of the unique challenges that service businesses need to overcome to stand out in the market. Combining real-world advertising with a comprehensive digital marketing strategy is key to attracting new business.

LET'S GROW YOUR BUSINESS

HVAC Digital Marketing

Our team can take care of all your HVAC marketing needs, including SEO, GLSA, PPC, Google Business Profile, Social Media Marketing, Email Marketing, and Text Message Marketing.

HVAC Digital Advertising

The effective team can work with you to develop a clear PPC, Local Service Ads, and Google Maps strategy. We can ensure your ad spend gets results, and brings in leads that convert.

Traditional HVAC Advertising

A complete HVAC marketing plan should always include print media, billboards, and conventional television, streaming tv & audio, radio, and promotional coupons.

CASE STUDIES

REAL WORLD MARKETING RESULTS

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Path to Success

Your 5-Step HVAC Marketing Strategy

Every effective HVAC marketing plan starts with understanding who, where, and how you are going to gain attention. Before you can jump into the right marketing tools, you must first go through building a marketing strategy. Here are the five steps we take with every HVAC business we work with:

Know Your Market

Understand who and where you need to target your HVAC marketing. Use the latest AI tools to ensure optimal audience reach.

Optimize for locations

Decide which cities yield the best chances for optimal customers who need repair services, HVAC installs, and product upsells.

Find Your Unique Edge

Discover how you can stand out in your market, and build unique brand trust. Find points of difference that make you the optimal customer choice.

Create Compelling Offers

Attract attention, grow clicks, and get the phone ringing with compelling offers and time-tested seasonal promotions.

Use the Right Tools

Ensure that the platforms and marketing tools you use are trackable, and effective at attracting attention and growing your customer base.

20+ YEARS SPEAKING YOUR LANGUAGE

MEET THE TEAM

The Effective Media team has led the HVAC Marketing and Advertising field for over 20 years. Our industry insider knowledge gives us the edge over other HVAC marketing agencies. You won’t need to explain to us about the importance of Seasonality, Maintenance Agreements or technical HVAC terms. We know what you deal with, and we know how to help you grow.

REACH OUT TODAY

David Bowen

Founding Partner

Will Merritt

Founding Partner

OUR BLOGS

LATEST MARKETING NEWS

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Need to keep up to date with HVAC marketing news? Want to know what’s working in lead generation, SEO, and growing your HVAC business? Check out our latest articles here:

20 Jan

StickyTips and How To's

How to Weather the Slow Times in the HVACR Business in 2025

Weathering or surviving the shoulder seasons in the HVACR business is quite the challenge. It can literally take years off your life, cause you to lose hair, and consider quitting the indust

3 Dec

HVAC Marketing

Committing to a Stronger HVAC Marketing Plan in 2025

Your first step in creating a stronger marketing plan is to “Create a Marketing Plan.” This may sound a little funny, but HVAC businesses do not have a plan. There is an old saying;

1 Oct