Effective Media Solutions is your local expert in website design. Our agency has a strong focus on the contracting market with expertise in the HVAC industry. Employing people from the HVAC industry gives us key insight into what it takes to create a successful website for the contracting industry. Our 10 + years experience in marketing and advertising for contractors has helped us understand what the consumer or business owner is looking for when they are searching for companies online.
Effective Media Solutions will first sit down with you to understand your company and give you website design services that best represent your business objectives and brand. We want you to be able to send a consistent message that transfers across your presence online. We create websites that have a precise business objective and purpose. Your website, after we’ve designed it, will not only reflect your brand and image but will bring new customers.
What Are Your Customers Looking For?
- Fill your site with authoritative content that is helpful to your customer. Make your site the place to go get answers for HVAC questions.
- Make your phone number and contact information highly visible and prominent on your site. Your customer should be able to see how to reach you as soon as they land on your website.
- A Slider Design on your homepage will help showcase the variety of your services. Don’t forget your customer may not understand HVAC as you do. For example, consumers may not know you do both Heating and Air Conditioning……You would be surprised.
- Have the ability for your new or existing customers to schedule service or an estimate on your site.
- Your website should be responsive, meaning it will function on mobile, tablet, laptop, or desktop.
- Use a search engine friendly template, the WordPress platform is the best.
Calls to Action
Effective Media Solutions understands that when your customer comes to your website, they want their problem solved quickly. Remember the HVAC industry is fueled by people needing service. So, by creating a website that solves the consumer’s problem immediately is a must! There should be Calls to Action on every page of your site: examples: “Schedule Service Here”….”24 Hour Service”. You would be surprised how many consumers actually click on HVAC contractor’s websites and then leave……Why??? They land on the site and there are no Calls to Action. Make it crystal clear to your customer how easy it is to do business with you!
Responsive & Mobile-Friendly Design
Since there are always new technological innovations, mobile website browsing is growing in popularity by leaps and bounds every year. When it comes to website design, we keep all devices in mind. All of our websites are designed with a responsive framework that allows your site to look great on every device, no matter the screen size.
Keyword Rich Content
Back to the comments about the many “aesthetically pleasing” HVAC websites out there today…..Keyword Rich Content is vital to the success of your website. Your customer searches differently than you would as a contractor on the internet. Effective Media Solutions looks at keywords first before the website build begins. We do an extensive search to find out what keywords are being searched the most in your geographic area. We use these to help populate your website. This helps create the foundation of a successful HVAC website. We also offer these services in an ongoing format through Search Engine Optimization. As the needs of the consumer change so do the market and marketing strategy.