Proven HVAC Growth. Lifelong Partnerships. That’s Ef
Effective Media is an HVAC, Plumbing, and Electrical marketing agency that gets the phone to ring. We offer HVAC digital marketing services, traditional HVAC advertising, and service business marketing strategy. You can trust in our 20+ years of HVAC contractor marketing results. The Effective Media team is here to be your marketing partner for life!
Your Trusted HVAC Marketing Partner.
Our HVAC marketing agency team is a total solution partner for your HVAC business. You can depend on our 20+ years of HVAC industry and digital marketing experience to grow your HVAC leads and your business. With our expertise, you get a one-stop shop for all your marketing needs, saving time and ensuring consistency in your brand messaging.
We Speak HVAC!
Most marketing agencies don’t understand the unique challenges of the HVAC industry. Our team has spent over two decades working with HVAC distributors, HVAC contractors, and service business owners. Our marketing strategies and tools help attract, convert, and keep your HVAC customers calling you to take care of their heating repairs and replacements.
YOUR ONE STOP SHOP
OUR HVAC MARKETING SERVICES
Effective Media Solutions have been helping HVAC, Plumbing, and Electrical service businesses to grow their online presence, lead generation results, and digital marketing success for 20+ years. Our HVAC marketing agency is aware of the unique challenges that service businesses need to overcome to stand out in the market. Combining real-world advertising with a comprehensive digital marketing strategy is key to attracting new business.
Our HVAC marketing agency is aware of the unique challenges that service businesses need to overcome to stand out in the market. Combining real-world advertising with a comprehensive digital marketing strategy is key to attracting new business.
HVAC Digital Marketing
Our team can take care of all your HVAC marketing needs, including SEO, GLSA, PPC, Google Business Profile, Social Media Marketing, Email Marketing, and Text Message Marketing.
HVAC Digital Advertising
The effective team can work with you to develop a clear PPC, Local Service Ads, and Google Maps strategy. We can ensure your ad spend gets results, and brings in leads that convert.
Traditional HVAC Advertising
A complete HVAC marketing plan should always include print media, billboards, and conventional television, streaming tv & audio, radio, and promotional coupons.
CASE STUDIES
REAL WORLD MARKETING RESULTS
Culley Mechanical Services, LLC
Culley Mechanical was a trusted source for commercial HVAC in the Paris, TN area for many years. EMS was brought in to help them become a dominate player in the residential service and replacement market.
Peace Heating & Air Conditioning
Peace needed an expert in the field of HVAC marketing that understood the unique wants and needs of their residential business. They hired Effective Media Solutions!
Caryl Mechanicals Heating & Cooling
Caryl Mechanicals has dominated the residential new construction market in the southeast for years, but they understood their future depended upon the service and replacement business. They hired EMS!
Affinity Plumbing & Water Conditioning
Affinity Plumbing, a family-owned and operated business, wanted a more personal and one on one relationship with their marketing company. They hired Effective Media!
Path to Success
Your 5-Step HVAC Marketing Strategy
Every effective HVAC marketing plan starts with understanding who, where, and how you are going to gain attention. Before you can jump into the right marketing tools, you must first go through building a marketing strategy. Here are the five steps we take with every HVAC business we work with:
Know Your Market
Understand who and where you need to target your HVAC marketing. Use the latest AI tools to ensure optimal audience reach.
Optimize for locations
Decide which cities yield the best chances for optimal customers who need repair services, HVAC installs, and product upsells.
Find Your Unique Edge
Discover how you can stand out in your market, and build unique brand trust. Find points of difference that make you the optimal customer choice.
Create Compelling Offers
Attract attention, grow clicks, and get the phone ringing with compelling offers and time-tested seasonal promotions.
Use the Right Tools
Ensure that the platforms and marketing tools you use are trackable, and effective at attracting attention and growing your customer base.
20+ YEARS SPEAKING YOUR LANGUAGE
MEET THE TEAM
The Effective Media team has led the HVAC Marketing and Advertising field for over 20 years. Our industry insider knowledge gives us the edge over other HVAC marketing agencies. You won’t need to explain to us about the importance of Seasonality, Maintenance Agreements or technical HVAC terms. We know what you deal with, and we know how to help you grow.
David Bowen
Founding Partner
Will Merritt
Founding Partner
OUR BLOGS
LATEST MARKETING NEWS
Need to keep up to date with HVAC marketing news? Want to know what’s working in lead generation, SEO, and growing your HVAC business? Check out our latest articles here:
Are They Really Your Customer?
Just because you did a service call…. They’re your customer, right? Your company just completed a service call, and your new customer is happy They are you
How to Make Money in the HVAC Slow Season
Recently, an HVAC owner told me, “I wish September didn’t exist.” When I asked why, he explained that was the time every year when his demand dropped to half. I explained that often, t
How To Build a Strong HVAC Marketing Plan in 2025
Here's how you can stand out from the competition with a clear HVAC digital marketing plan in 2025.
Ready to Grow your business?
GET STARTED
Let's Grow Your HVAC or Plumbing Business!
Our team is here to be the marketing partner for your business. We feel communication and the sharing of ideas is vital to our combined success.
