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About Us

What Makes Us EFFECTIVE

Our Mission: To provide the best HVAC, Plumbing, and Electrical marketing strategies that will GROW your business!

Having worked in the Service Business Marketing and Advertising field for over 20 years, we have first-hand knowledge and real-world experience that other agencies don’t.

You don’t need to explain to us the importance of Maintenance Agreements or Seasonality. You don’t need to give us a list of promotions or technical content for your website. Our specialized team will bring ideas to you and your company, not the other way around. We know your business, and we know how to get people to pay attention to you. When you work with us, you can just focus on running your business and leave the marketing strategy and execution to us.

Effective Media Solutions only works with contractors. We are not like typical marketing companies that work with all types of clients. Our team works day in and day with Heating and Air and Plumbing contractors just like you. Our entire team is dedicated to the success of our contracting client’s businesses.

Years In Business
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Days a year strategy
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Businesses grown
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More Visibility, More Calls, More Bookings

Marketing That Makes You Money

Service business owners are always looking for ways to grow their businesses. The three most common questions we hear from contractors are:

How do I get my phone to ring?
How do I get more new customer leads?
How do I get more website traffic?

Finding the best marketing strategy is a tricky proposition when your services are not in constant demand. In most cases, only about 2% of the population is actively seeking your services at any given time.

For this reason, you must create a Marketing Strategy that helps you stand out from the competition in your local area. When you have an edge over the competition, you make more money. There is no ‘silver bullet’ or ‘magic trick’ when it comes to marketing an HVAC, plumbing, or electrical business. But there are best practices that work when you follow them.

LET'S GET STARTED

Three Keys to Marketing Success

To consistently generate leads for your business, you must start with what your customer is looking for.
What does each customer want?  Our research shows that they want trust, value, and their problem fixed NOW:

TRUST

Your target customer is looking to TRUST your company before they will let you into their home or business and spend money.

VALUE

They want to know they are receiving VALUE for their purchase—not the lowest price on the market, but value for their money.

FIXED NOW

Once they've decided on a contractor, they want their problem FIXED NOW—today’s consumer will not wait for service!

Strategic Planning

Your 5-Step HVAC Marketing Strategy

The Effective team has a saying: “Knowing where you are is one thing. Knowing where you are going is another!”

Strategic planning is the key to success in the HVAC, Plumbing, and Electrical business. If you do not have a road map, how do you know where are going, and how you will achieve success?

Our strategic planning begins by creating an annual marketing plan for your business. We map out seasonal offers for the entire calendar year. Your customer offers and promotions should change as the weather and the market dictate. Your in-depth marketing plan covers all platforms such as Website SEO, PPC Ads, Social Media, as well as traditional channels, such as TV, Radio, and Billboards.

1.

Know Your Market

Understand who and where you need to target your HVAC marketing. Use the latest AI tools to ensure optimal audience reach.

2.

Optimize for locations

Decide which cities yield the best chances for optimal customers who need repair services, HVAC installs, and product upsells.

3.

Find Your Unique Edge

Discover how you can stand out in your market, and build unique brand trust. Find points of difference that make you the optimal customer choice.

4.

Create Compelling Offers

Attract attention, grow clicks, and get the phone ringing with compelling offers and time-tested seasonal promotions.

5.

Use the Right Tools

Ensure that the platforms and marketing tools you use are trackable, and effective at attracting attention and growing your customer base.

Our business Sheer Comfort Heating & Air Conditioning, Inc. has had wonderful results working with Effective Media Solutions. We have been with them now since 2014 and our numbers continue to grow. We have had three other advertising agencies prior to Effective Media and none of them could produce the same results. Dave and his team are very friendly and easy to work with, they answer your questions immediately and are always on their game. Their knowledge of the HVAC field is a great help as well. They work with our distributor and assist us with making sure we get our co-op funds. You can't go wrong with Effective Media.

Jackie Sheerer
Founder, Sheer Comfort Heating & Air Conditioning

We can't say enough good things about Effective Media Solutions and the incredible work they’re doing for Peace Heating and Air Conditioning! Jennifer and Jim are always ahead of the game, keeping up with market trends and making changes as needed to keep us competitive. Their ability to adapt and fine-tune our marketing strategy has made a world of difference. Compared to our previous marketing company, they have truly stepped up the game—communication is top-notch, and they always follow through on what they promise. It’s refreshing to work with a team that genuinely cares about our success. If you’re looking for a marketing partner that’s responsive, knowledgeable, and results-driven, Jennifer, Jim and all the team at Effective Media Solutions are the way to go! Highly recommend !

Brian Pysz
Owner, Peace Heating & Air Conditioning

We have been working with Effective Media Solutions for a long time and we could not be happier. They are always attentive, clear, helpful, thorough and very professional. We primarily work with Jim, Jennifer and Dave and they are all three personable, kind, and really good at what they do. As far as online presence goes, we are blowing our local competition out of the water! We never have to follow up twice on request, they are always timely with tasks/requests, and they have never given fruitless advice. We are loyal EMS clients, and we will continue to be that way for a good long time!

Owner
Mountaineer Heating & Cooling

I can’t say enough good things about Effective Media Solutions! From day one, they made us feel like a priority and really took the time to understand our business and what was needed. They didn’t just throw out generic solutions – instead, they crafted a strategy that was tailored specifically to our goals and audience. The team was always responsive, friendly, and super easy to work with. If you're looking for a team that’s not only skilled but genuinely cares about your success, I highly recommend them!

Cristina Juhasz
Peace Heating & Air Conditioning

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