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TV, Radio, Streaming (OTT) & Billboards

Traditional Media Meets Modern Results

Traditional Advertising

Traditional HVAC advertising remains an important part of HVAC marketing and can be a huge part of standing out in a crowded marketplace. While most HVAC business owners think of digital marketing as the most essential way to attract customers, many miss out on the opportunity coming from TV, Radio, Streaming TV and Audio (OTT), and Billboards. Research has shown that it takes an average of seven impressions for an HVAC customer to buy. For this reason, hearing or seeing your message more than once will help keep your company ‘top of mind’ whenever they need HVAC services.

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HVAC TV Advertising

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HVAC TV Commercials

TV commercials for HVAC services are a great branding tool. They help the consumer build a visual bond with you and see your brand as legitimate. Television is a great way to create ‘Top of Mind’ awareness for your business.

Remember: your ideal customer isn’t typically thinking about your HVAC service until their heating or air conditioning breaks.

The Effective Media team produces many HVAC TV spots each year. We know how to script, design, and create TV advertisements that get consumer’s attention.

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Creating Clear Offers that Convert

Script Writing for Attention

Original Music For Your Company

Producing Commercials

Purchasing Media Spots

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Radio Ads That Speak Directly to Your Audience

HVAC Radio Commercials

Radio advertising is still a great way to attract attention and grow your brand recognition. The frequency of advertisements is key to HVAC radio advertising.

Having worked in the radio industry, our team understands that it’s all about getting the consumer’s attention quickly and delivering an easy-to-understand message.

From Concept to Creation

Whether you need HVAC TV or radio advertisements, you can depend on our experienced team to deliver them.

Effective media can create memorable advertisements that help you gain visibility and grow your HVAC customers.

Streaming TV & Audio Content

The way we consume media is ever-changing, and Effective Media Solutions is at the forefront of new forms of HVAC advertising tools.

Streaming platforms allow consumers to choose the programs they want to watch or listen to at any time. This is beneficial for viewers and HVAC advertising.

As consumers build their own media profiles using different apps and streaming services, our ability to target audiences demographically and geographically becomes more accurate.This targeting means better-quality audiences and more effective advertising for your HVAC business.

Streaming TV (or OTT, Over-The-Top) is the delivery of television content over the internet, reaching people known as ‘Cord Cutters.’ The benefit to customers is that they can watch programs either live or on-demand via a variety of devices such as smartphones, computers, tablets, Apple TV, Roku, and smart TVs. The programming is typically the same as Traditional Television, with local and national news, movies, TV shows, and live sports. 

Streaming Audio delivers audio content in real time through a network connection. Services such as Spotify, Pandora, iHeart Radio, Apple Music, etc., allow audiences to play music, sports, news, and podcasts, either live or on-demand, in their homes or cars, on their desktops or smartphones. 

Streaming campaigns can be purchased as a stand-alone service or can be used in conjunction with HVAC TV and Radio advertising. 

Customized HVAC OTT campaigns deliver audiences by targeted demographic profiles.  Your commercials can be hyper-targeted to specific counties, cities, and even zip codes.  In most cases, HVAC ads on Streaming platforms cannot be skipped.  For these reasons, they are an excellent tool for promoting your HVAC business to local audiences.

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HVAC Billboards

Effective Media Solutions always aims to balance our marketing between traditional and digital advertising.

Both approaches to HVAC marketing play a key role in growing your brand. Traditional marketing is critical for the heating and air conditioning business because the majority of consumers are not in the market for your services.

Statistics show, only about 2% of the population is ever in the market at any given time for HVAC services. The rest are passively viewing your advertisements until they need them.

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Our team is here to be the marketing partner for your business. We feel communication and the sharing of ideas is vital to our combined success.

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