Maybe You’re Fishing in the Wrong Place…
Where do you look for new customers today? The same places you’ve looked for years? Maybe they’re not there anymore, they’ve moved! Effective Media Solutions specializes in helping your company find and capture HVAC leads!
Is Your Phone Not Ringing Like it Used to?
Are you losing leads to your competition, maybe they have a shinier bait than you? Consumer habits have changed drastically in the last few years due to changes in technology. Google has replaced the phone book….Social Media has replaced word of mouth….YouTube, OTT, and Streaming have replaced traditional television.
So where is your HVAC company marketing and advertising to find new customers?
So why is your phone not ringing as much??
You Have to Go to Where the Fish Are… (or the Leads in this case)
Today’s consumer lives, works, and plays differently than the ones before them. We live in an immediate gratification society. Everyone has their smart phone in hand and is ready to search and get answers. Currently 77% of Americans own a smartphone. (Source: Pew Internet) Studies show the average person touches their smart phone over 2,ooo times each day!
Google, Yahoo, or Bing – Consumers use search engines for everything!
Google processess over 3.5 billion search queries each day. They are responsible for almost 80% of all search traffic. (Source: Internet Live Stats) Are potential customers finding your HVAC business on Google? Or are they finding your competition?
Social Media – People are social today, it’s their source for conversation and information
Does your HVAC company have a presence on YouTube? Did you realize YouTube is the 2nd largest search engine used after Google? Consumers today are constantly searching “How to’s” to fix things and learn more.
OTT or “Over the Top Television” – “The Cord Cutters”
More and more consumers today are cutting the cord from traditional television. People want to watch what they want when they want, so they have so many new options to choose from over standard tv or cable.
- Smart TV’s
- Gaming Consoles
- Amazon Fire Stick
- Apple TV
The list goes on and on with choices today! Did you know you can advertise on these platforms? The bottom line is, we need to be where the consumer is today.
Old Fishing Techniques Can Still Work?
Old habits are hard to break. For many years, the phonebook or yellow pages dominated advertising budgets for heating and air conditioning contractors. The same with direct mail, billboards, radio, and television. These are still great branding tools for HVAC companies! But we have to include the new fishing spots….
Our team at Effective Media Solutions can help you best allocate your marketing funds.