HVAC Marketing Services - Effective Media Solutions

Strategic Marketing

Effective Media Solutions is a full-service HVAC Marketing Agency that works with contractors just like you. Our total focus is the heating and air conditioning industry. “We Speak HVAC!”

DIGITAL ADVERTISING

TRADITIONAL ADVERTISING

ADDITIONAL SERVICES

Our Process

Digital Advertising

We use a variety of targeted, data-driven digital advertising strategies for reaching your customers in every stage of the buying funnel—From awareness to new loyal customers, we use digital media advertising to drive revenue for your business.

Pay-Per-Click

PPC is a great way to get in front of customers that are actively searching for services you provide and get your brand at the top of the search engine results page.

SEO

Search engines are constantly updating the way they rank pages, and it takes a firm that stays on the cutting edge of SEO research to not only stay ahead of the curve and competition.

Website Design

Often the first impression a consumer has with your company, our team can develop a website that will attract new customers and provide a consistent marketing message.

Social Media Marketing

We engage with your current customer base. The increased engagement and positive interaction creates a brand loyalty that turns new customers into repeat customers.

Email Marketing

Email marketing is a powerful marketing tool to promote your business. It can help keep current customers with reminders and special offers, as well as reach new customers.

Google Guaranteed

Google Guaranteed (Local Service Ads) is a great platform for contractors. These ads sit at the top of search page results. It's a Pay-Per-Lead service that drives high quality leads.

Our Process

Traditional Advertising

TV, Radio, & OTT (targeting the cord cutters) remain important parts of the branding strategy. It takes an average of 7 impressions for a customer to buy. Hearing or seeing your message will help maintain your company’s “top of mind“ so customers can recognize your company when they begin their search.

Television

TV commercials are a great branding tool for HVAC companies. It helps the consumer build a visual bond with you and create ”Top of Mind Awareness” for your business.

Radio

Having worked in the radio industry, we understand what works and what does not. It’s all about getting the consumer’s attention quickly and delivering an easy to understand message.

OTT

Over-the-top content (OTT) is directed towards the “Cord Cutters.” The way we consume media is ever changing and we are at the forefront so you don’t have to be.

Billboards

Billboards are effective for building brand awareness and broadcasting your business to as many people as possible—they tend to have the highest number of views and impressions.

Direct Mail

Highly targeted direct mail is a great way to gain additional customers in a neighborhood. Your business can capitalize on its presence while you are serving existing and new clients.

What Makes Us Different

Additional Services

Quality Control

We use CallRail to monitor, track and gather data from your incoming calls to ensure your business is taking advantage of phone leads and taking the best care of your customers.

Co-Op Submission

Our team will ensure your hard earned co-op dollars are used to grow your HVAC business. We will submit your claims for you. "Your Co-op Money at Work!"

HVAC Marketing Packages

Your heating and air conditioning business is unique! That's why we provide an array of options that are customizeable to meet your needs!

Basic

$500 Per Month

Quarterly website updates
Monthly website testing

Medium

$1000 Per Month

Monthly website updates
Seasonal blogs
Monthly website testing
2 Geo-specific landing pages

Advanced

$1,500 Per Month

Monthly website updates
Dynamic call tracking
Lead classification
Review management
Seasonal blogs
Directory listing management
5 Geo-specific landing pages

Custom

$$ Per Month

Monthly website updates
Dynamic call tracking
Lead classification
Review management
Seasonal blogs
E-Newsletters
Directory listing management
Unlimited Geo-specific landing pages
Graphic logo design

Our Services