Traditional Media

TV, Radio, Billboards, OTT

Branding your Heating & Air Business begins with you. It should be a direct reflection of who you are and what you stand for.

Branding is not a destination,
it is a way of life.

Keep your message simple and focused around THREE core concepts that apply to any consumer.

BUILD TRUST/AUTHORITY

The customer wants to trust that you know what the issue is and can find the solution to their problem.

PROVIDE VALUE

We all want the best deal possible but building your authority as an expert HVAC contractor, the value for the customer can be the trust of knowing the issue will be fixed right the first time.

FIXED NOW

After they see the value and establish trust, the customer wants to check a problem off their list and have their HVAC fixed as quickly as possible.



HVAC TV COMMERCIALS


TV commercials are a great branding tool for HVAC companies.  It helps the consumer build a visual bond with you.  Television is a great way to create”Top of Mind Awareness” for your business.  Remember your ideal customer isn’t thinking about you until their heating or air conditioning breaks.  That’s where the visual branding from TV really works!

What do we handle?

  • Creative Ideas and Concepts
  • Script Writing
  • Talent search
  • Production
  • Editing
  • Media Negotiation, Buying, and Placement

Which if you are scoring at home takes care of everything. Our staff produces many HVAC spots each year, so we have an eye for it.  We know what comes across on camera and what gets consumer’s attention.


HVAC RADIO COMMERCIALS


You must get your message across quickly to the consumer on radio. Frequency is key to radio advertising.  Having worked in the radio industry, we understand what works and what does not.  It’s all about getting the consumer’s attention quickly and delivering an easy to understand message.

Radio Spots – “From Concept to Creation”

  • Script Writing
  • Original Music for your company
  • Producing

Media Buying and Placement for Radio

  • Researching the right stations for your demographics
  • Negotiation on your behalf
  • Spot placement
  • Schedule presented to you

OTT & BILLBOARDS


Over-the-top content (OTT) is a term used in broadcasting  to refer to content providers that distribute streaming media as a standalone product. This is directed towards the “Cord Cutters.” From your standpoint, again, we would manage everything from scripts to media placement. The way we consume media is ever changing and Effective Media Solutions is at the forefront so you don’t have to be.

Billboards and Other forms of Traditional Advertising

Effective Media Solutions tries to strike the proper balance between traditional and digital advertising for its clients.  Both play a key role in growing your brand, but traditional is a great way to promote top of mind awareness for your company. This is critical for the heating and air conditioning business, because the majority of consumers are not in the market for your services.  Statistics show, only about 2% of the population is ever in the market at one time for you.  So, traditional advertising such as radio, tv, and billboards are great tools to create top of mind awareness.  When consumers start to search online, the more they recognize your name the more likely they are going to call you over your competition and that’s really what this is all about right?


What To Take Your Heating & Air Business To The Next Level?

Contact Effective Media Solutions