Spring is Here, Summer is not far behind, but the Corona Virus is Front and Center We are actually having a Spring this year in the South.  The weather has been great, considering most of us are stuck at home.  So, outdoor activities (where permitted) have been great, but the sunshine and mild temperatures aren’t […]

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Increase Sales Moving into the Busy Season

  • February 29, 2020
  • 6 min read

Winter is not what it once was…. Let me guess, has your winter looked like the forecast above?  I know winter isn’t “Old Man Winter” anymore!  Furnaces last longer than years before, homeowners are actually changing their air filters, and consumers will just throw on another blanket! So, how do we increase sales moving into […]

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2020 HVAC Marketing Plan

  • January 31, 2020
  • 7 min read

How was 2019? It’s hard to believe it’s 2020!  So, how was your 2019?  There are so many factors to consider when you determine if it was a good or bad year.  Your financial numbers don’t lie, but we have to look a little deeper…..It’s all about playing the long-game, unless you are selling your […]

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HVAC Branding in 2020

  • December 18, 2019
  • 4 min read

HVAC Branding – Tell Your Story – It’s Important! Everyone has a story to tell, even heating & air conditioning companies! Many are a story of passion, sacrifice, and the will to succeed where others have failed.  People can identify with that and relate to it in their own lives.  They want to hear about […]

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How to make money in the slow season

  • September 18, 2019
  • 4 min read

Recap Your Summer The summer was hot, did your hvac company capitalize? Every summer in the heating and air conditioning world it’s a mad scramble…..grabbing emergency service calls, taking care of existing customer’s systems, and finishing up the left-over maintenance agreements from the spring.  Does this sound about right???  Well the big question is, did […]

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Must Do HVAC Marketing Tips in 2019

  • August 1, 2019
  • 8 min read

Google My Business Listing These simple HVAC marketing tips will make you a “HVAC Superhero” in your local community.  Your company’s Google My Business listing is becoming more important these days.  Google is putting more and more emphasis on your profile. So, when is the last time you’ve really looked at your Google My Business […]

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Take off the Contractor Hat…..

  • June 13, 2019
  • 6 min read

and put on the consumer hat!  We have a lot going on running a heating and air conditioning business…..but do we really know “The Homeowner’s Frustration?” They have a problem with their A/C system, and they just want it fixed.  It’s time to take off the contractor hat and put on the consumer hat. Let’s make it […]

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Why Did We Lose the Sale?

  • May 22, 2019
  • 6 min read

As contractors, we wonder about this constantly……from quote to quote, why did we win this job and why did we lose that job? They had a lower price? That’s what we think in the heating and air conditioning business.  The other company won the job because their price was lower. And we all know pricing […]

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What if there was a “Black Friday” sale for air conditioners? It’s time to let homeowners in on the hvac industry’s little secret.  There is a good time to purchase a new heating and air conditioning system. Attention homeowners, there is a good time to buy!  And, as contractors we know you aren’t thinking about […]

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Not Catching Enough HVAC Leads?

  • July 3, 2018
  • 3 min read

Maybe You’re Fishing in the Wrong Place… Where do you look for new customers today?  The same places you’ve looked for years? Maybe they’re not there anymore, they’ve moved! Effective Media Solutions specializes in helping your company find and capture HVAC leads! Is Your Phone Not Ringing Like it Used to? Are you losing leads […]

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