Winter is not what it once was…. Let me guess, has your winter looked like the forecast above? I know winter isn’t “Old Man Winter” anymore! Furnaces last longer than years before, homeowners are actually changing their air filters, and consumers will just throw on another blanket! So, how do we increase sales moving into […]
HVAC Branding – Tell Your Story – It’s Important! Everyone has a story to tell, even heating & air conditioning companies! Many are a story of passion, sacrifice, and the will to succeed where others have failed. People can identify with that and relate to it in their own lives. They want to hear about […]
Recap Your Summer The summer was hot, did your hvac company capitalize? Every summer in the heating and air conditioning world it’s a mad scramble…..grabbing emergency service calls, taking care of existing customer’s systems, and finishing up the left-over maintenance agreements from the spring. Does this sound about right??? Well the big question is, did […]
Google My Business Listing These simple HVAC marketing tips will make you a “HVAC Superhero” in your local community. Your company’s Google My Business listing is becoming more important these days. Google is putting more and more emphasis on your profile. So, when is the last time you’ve really looked at your Google My Business […]
and put on the consumer hat! We have a lot going on running a heating and air conditioning business…..but do we really know “The Homeowner’s Frustration?” They have a problem with their A/C system, and they just want it fixed. It’s time to take off the contractor hat and put on the consumer hat. Let’s make it […]
As contractors, we wonder about this constantly……from quote to quote, why did we win this job and why did we lose that job? They had a lower price? That’s what we think in the heating and air conditioning business. The other company won the job because their price was lower. And we all know pricing […]
What if there was a “Black Friday” sale for air conditioners? It’s time to let homeowners in on the hvac industry’s little secret. There is a good time to purchase a new heating and air conditioning system. Attention homeowners, there is a good time to buy! And, as contractors we know you aren’t thinking about […]
Maybe You’re Fishing in the Wrong Place… Where do you look for new customers today? The same places you’ve looked for years? Maybe they’re not there anymore, they’ve moved! Effective Media Solutions specializes in helping your company find and capture HVAC leads! Is Your Phone Not Ringing Like it Used to? Are you losing leads […]
It’s a two or three step process for the consumer It begins with asking for help from friends, family, or co-workers. This can be done via word of mouth or through social media. Then the online research phase begins. Consumers will Google terms such as: AC Repair Air Conditioning Contractor HVAC Service Best Heating and […]
